As AI changes user behavior, traditional publisher monetization strategies are failing because content is consumed without direct website visits. Two new models, Bring Your Own License (BYOL) and Metered Access, offer solutions. BYOL validates existing content access for new AI interfaces, while Metered Access allows publishers to monetize micro-interactions and casual content use, providing flexibility for publishers to combine both strategies.
Jonathan Woahn
CPO @ Cashmere
I specialize in turning complex challenges into clear, actionable opportunities. My career is defined by a proven ability to rapidly understand customer needs, prototype innovative products, and execute strategies that deliver measurable market impact.
I've consistently driven significant business outcomes—from building venture-backed startups and leading multimillion-dollar fundraising rounds, to transforming product strategies that resulted in exponential growth. My hands-on experience spans customer discovery, strategic innovation, product development, and technical execution, enabling me to bridge the gap between high-level strategy and ground-level implementation.
My approach combines strategic insight, technical depth, and empathetic leadership to align cross-functional teams and accelerate growth. I've successfully navigated diverse industries, consistently delivering impactful solutions and meaningful results.