WTF!?
Write the Future is Cashmere's publication on the intersection of human creativity and machine intelligence. We explore how structured knowledge, bold ideas, and trusted content shape the next generation of AI—and the people brave enough to build it.
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An open book with data-like streams and geometric shapes flowing upward, blending analog and digital themes.

As AI changes user behavior, traditional publisher monetization strategies are failing because content is consumed without direct website visits. Two new models, Bring Your Own License (BYOL) and Metered Access, offer solutions. BYOL validates existing content access for new AI interfaces, while Metered Access allows publishers to monetize micro-interactions and casual content use, providing flexibility for publishers to combine both strategies.

A geometric, abstract design featuring a central hexagonal structure with layered segments in shades of white, beige, and orange, creating a 3D cube illusion. Surrounding the hexagon are concentric, rounded rectangular copper lines, giving a tunnel-like perspective. The background is composed of dark and light green triangular panels radiating outward, enhancing the sense of depth and symmetry.

This article introduces premium tokens—high-quality, well-structured text sequences that make AI more accurate, grounded, and trustworthy. Not all tokens are equal; those from authoritative, semantically rich sources perform better. Cashmere offers a framework to classify content by editorial quality and structure, helping publishers turn existing archives into machine-readable assets. Premium tokens aren’t just better data—they're a strategic edge in the AI era.

This final article in a four-part series lays out a vision for what the future of books with AI could look like, outlines a 6 part plan of what needs to change, and provides a CTA on how to get involved

A curious yellow robot with glowing blue eyes eagerly flips through the pages of a large open book on a wooden table. Sheets of paper fly dramatically around it, suggesting intense focus or a burst of inspiration. The background is a dark teal, adding contrast and energy to the scene.

This third article in a four-part series discusses where the established content licensing models break for books and makes the case for why this is a problem worth solving properly

This second article in a four-part series analyzes the partnerships Digital Publishers have made with AI companies and sets the stage for why these partnerships won’t work for Book Publishers

An illustrated yellow robot with glowing blue eyes sits at a wooden desk, surrounded by tall stacks of books. The robot is intently reading an open book in front of it, suggesting curiosity and learning. The background is a muted green, creating a calm, studious atmosphere.

This first article in a series of four sets the stage and outlines the key concerns that need to be addressed for AI and books to have a future together

A small yellow robot with glowing eyes kneels on the floor, holding and reading a tiny book while facing an enormous open book that towers over it. The contrast in size between the robot and the giant book creates a whimsical and imaginative scene, set against a simple green background.

Key AI concepts like “training”, “inference”, “hallucination”, “fine-tuning” and “RAG” are put into simple terms for anyone to understand and remember

Quarterly print edition of WTF:
Stylized illustration of a confident man standing in a spacious, sunlit train station with tall arched windows and green walls. He wears a tailored dark green blazer, an orange sweater over a white shirt, slim green trousers, and brown Chelsea boots. His hands are in his pockets, and he’s looking to the side, wearing dark sunglasses. The scene has a retro-modern aesthetic, with clean lines and a muted color palette, evoking a blend of timeless sophistication and quiet futurism.
Join the minds rewriting the rules.
Jonathan Woahn

Jonathan Woahn